Monthly Archives: November 2017



    Rebel Athletic is fighting a spangled, appliqued, fashion-forward guerrilla war against an industry giant.

    Rebel in Inc Magazine

    The audience at Cheerleading Worlds 2013 expected pyrotechnics from the Cheer Athletics Panthers. Lithe and powerful as their mascot, the team of 36 teenage girls took the stage at Walt Disney World Resort and proceeded to show gravity who was boss. As gasp-inducing as their handsprings and back tucks were their uniforms: micro-crystal-drenched mesh with a muscular feline appliqué draped chest to hip. The effect was radical, as though Bob Mackie had been appointed wardrobe master at your local high school.

    Karen Noseff Aldridge, founder of uniform company Rebel Athletic, had risked her startup's entire $10,000 marketing budget to establish her brand at the event, the cheerleading calendar's big kahuna. "Overnight, everybody knew who we were," says Noseff Aldridge. "Following the reveal of that uniform at Worlds, we took in over $600,000 in 72 hours."

    The roughly $300 million market for cheerleader apparel is dominated by traditional sideline squads that rally crowds at high school and college games. A smaller but bigger-spending segment is All-Star--teams, like the Panthers, that live to compete. All-Star cheerleaders buy their uniforms from the specialized gyms where they train. Gym owners buy uniforms from manufacturers and sometimes act as their sales reps. As in Olympic figure skating, aesthetics matter in All-Star, where uniforms are sexier and flashier than their school counterparts.

    Rebel in Inc Magazine
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    Committing to a new uniform can be scary. That's why you'll hold your future Rebel uniform in your hands BEFORE you decide if you want to order it.

    That's right. Our designers will create the Rebel uniform of your dreams that we will then prototype and ship to you. For FREE. See the detail and feel the quality of not just any uniform… but YOUR uniform before you decide to order. Whether you’re a small team, small gym or big gym, everyone gets this #RebelLevel service.

    Enjoy risk free decision making with our 100% risk free prototype program.

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    Minis, Tweens and in Between

    Rebel Athletic Tech Coordinator, Joanna Boucher, Explains the Science Behind Rebel’s Superior Youth Fit

    Children have different fit needs than teens and adults. As any parent can attest, their bodies grow at different rates and proportions. Because of this, our youth sizes are not scaled-scaled down from adult patterns, but redesigned specifically for children’s bodies.

    Modern, Luxury Fabrics

    AthleticFlex™ and Silhouette Stretch Poly™, the two proprietary fabrics we use in the creation of our uniforms, are among the greatest assets of our youth fabrications. Together, these soft, comfortable fabrics provide great longevity and durability, without the scratchy feeling of the school uniforms of the past! Their natural four-way-stretch fits close to the body for ease of movement and a flattering line, but allows room for growth and breathability. 


    I was a fussy kid when it came to how clothes felt, so when I test new styles I’m always considerate of the sensory needs of children. Rebel tests all new styles on live models; I ask them to tell me how it feels, and whether it’s easy to pull on and off – especially for tops and anything that goes over their heads. Children also have different shapes than adults, so we ensure that our styles fit to cover their bodies when they’re tumbling, stunting and spiriting. 

    Scaled Sizing

    Our Rebel youth line is unique because of how small the jumps are between sizes, meaning we can fit more kids into uniforms that are as close to their size as possible – while allowing room for growth. The AthleticFlex™ backs – standard on every school uniform – also provide greater fit options with their flexibility and comfort.

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    Rebel Level Giving

    What is Rebel Level Giving?

    An easy to use, free customizable crowdfunding website designed to help athletes participating in school, rec or allstar programs raise money towards the purchase of their cheerleading uniforms. 

    How Do We Raise Money?

    Just like, and this is a simple crowdfunding concept, easily shared by email, text or social media to friends and family of the cheerleader.  What makes it special, is it was designed exclusively for Rebel Athletic customers. It’s customizable for each team to share a unique mission or message AND provides a coupon offer or gift back to every supporter!Every donation is tracked and all money is paid directly to Rebel Athletic and applied clearly to your final invoice

    What is the Reward for a Supporter?

    Every supporter that donates $15 or more will receive a 1-year membership to Registration instructions and unique membership codes are emailed to supporters as a part of their donation receipt. Upon activation, supporters will enjoy great discounts on local and national merchants including restaurants, coffee shops, movie theaters, concerts, and hundreds of retailers, and deals are available nationwide.

    Ready to Get Started?

    Contact your Rebel Athletic account manager and tell them you’re ready to sign up for powered by Bloom. Bloom will provide set up help and be there to maximize your campaign efforts every step of the way!

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    Rebel Athletic to be the new Official Cheer and Dance Uniform Supplier of Pop Warner

    Pop Warner Little Scholars, Inc., the original and largest youth sports organization in America (with over 325,000 young athletes and 40,000 volunteers and coaches participating annually) has chosen Rebel Athletic to be the new Official Cheer and Dance Uniform Supplier of Pop Warner through 2022.
    In this worldwide exclusive partnership, Rebel Athletic will outfit the entire Pop Warner Cheer and Dance organization – including athletes, coaches, parents and fans - with a collection of modern cheerleading uniforms and cheerleading lifestyle apparel.  Rebel Athletic will also develop a special line of “pink” apparel and accessories in support of the Pop Warner Pink Games held annually in October for breast cancer awareness.    

    With goals to be a true 360 degree partner to the longstanding organization, Rebel Athletic will participate in the 8 regional Championships, the National Cheer and Dance Championship at the ESPN Wide World of Sports at Disney and the Superbowl.  Rebel will also make annual donations to the Pop Warner Scholarship Fund and Grant Program and will work with Pop Warner to launch a variety of new young-athlete development and leadership initiatives including summer leadership workshops, essay writing contests for scholarships, and the adoption of the Rebel Against Bullyinginitiative within the Pop Warner community.
    “We are thrilled to enter into a new partnership with Pop Warner Little Scholars, one that marks a new era for both Rebel Athletic and Pop Warner, and that will allow both companies to excel at what they do best in the youth cheerleading community. Rebel’s focus will be on providing a “#RebelLevel” experience to all those we touch in the Pop Warner organization – from cheerleaders to coaches, parents to spectators - across all of PWLS’ activities in the eight regions. Rebel’s goal is always to exceed customer expectations at every level - across the spectrum of unbeatable service, design customization, product choice, quality and amazing value. As a company that champions the development of the sport at all levels, what we’re most proud of is our alliance with an organization whose primary focus is on scholastic aptitude and on providing scholarships for the next generation of athletes and leaders.” said Karen Noseff Aldridge, President of Rebel Athletic.
    "Beyond the excitement our cheer and dance participants and coaches have expressed about the amazing range of quality uniform options they’ll now have, we are proud to partner with a like-minded organization that is sincerely committed to working with kids on important issues like bullying,” said Jon Butler, the executive director of Pop Warner Little Scholars. “This announcement is the first of many as we usher in an exciting new era for Pop Warner and we continue to provide our young people with the very best partners imaginable.”

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