Fit Freedom

GOODBYE FIT KITS! HELLO FIT FREEDOM! Exclusive to Rebel customers, we’ve developed the first ever augmented reality app for personal fit and sizing available anywhere in the world. More accurate than a custom tailor, a full body scan of the athlete is taken in seconds using any smartphone that will determine your size - including length adjustments - for all custom apparel items across the Rebel Athletic line. That means 1 single scan for uniforms, practice-wear, warm-ups, leotards and more! All in-gym fittings by Rebel sales reps will utilize this incredible technology effective immediately, for the 2018-2019 season! WELCOME TO THE FUTURE! 

Dallas Companies Have Partnered to Solve Common Clothing Sales Problem with Release of Augmented Reality Body Measurement App

SevenTablets and couture athletic clothier Rebel Athletic have released Fit Freedom, an augmented reality (AR) body measurement application for retail clothing sales. The product is a joint development effort between the companies and it utilizes a smartphone’s camera to provide users with quick, simple body measurements.

While Fit Freedom is ideal for personal use, the product was originally designed to cater to team sports, employee uniforms, and other large groups that require custom fitted clothing. Fit Freedom is capable of producing body measurements that are accurate within half of an inch and it solves a common business problem related to the costs associated with returns and exchanges.

Karen Noseff Aldridge, founder and president of Rebel Athletic, said “We are on the cusp of a future where any smartphone will scan a person’s body and convert that scan into accurate measurements to determine the person’s sizes, including length adjustments, across multiple product lines. Utilizing a complex algorithm, we are completely solving traditional, recurring issues that face every clothing sales business with technology that measures more accurately than a real-life tailor.”

Fit Freedom


The first app release includes advanced feature recognition and a machine learning algorithm that considers details such as hip to leg width ratios, shoulder to wrist length, and more. Fit Freedom integrates with many leading CRMs like Salesforce, allowing team sales representatives to easily upload measurements for team and individual orders.

Shane Long, president of SevenTablets, said “Fit Freedom solves a business problem that the world’s largest retailers have been trying to address for decades… How to reduce the volume of returns along with accelerate revenue. This sales enablement tool caters to an increasingly selective customer and empowers organizations and individual buyers to get the perfect fit every time either in-person or online.”

The app is currently being utilized by Rebel Athletic’s national sales team to scan and measure competitive cheerleaders and dancers for custom-sized team uniforms, practice-wear, warm-ups, and other retail items. For more information, please visit and

About SevenTablets: SevenTablets is a Dallas, Texas based digital transformation leader with expertise that spans the most advanced mobile platforms including predictive analytics, natural language processing, augmented reality, artificial intelligence and disparate database cloud integrations. The company uses its business first approach to create cutting-edge business solutions that streamline operational efficiencies and accelerate revenue.

About Rebel Athletic
Rebel Athletic is the original, and fastest growing, global luxury couture cheer and dance uniform and athletic apparel company. Rebel offers the most highly customized and intricately detailed garments available in the cheerleading industry. For more information on team uniforms, visit For more information on the Rebel athletic-wear retail line, visit

Media Contacts:
SevenTablets, Inc.
S. Adam Rizzieri, Director of Digital Marketing

Rebel Athletic, Inc.
Abby Hoeffner, Vice President of Marketing

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